Reasons to Use Testimonial Portraits on your Website
As a Freelance Portrait Photographer / Commercial Photographer I receive calls from various corporations for different types of photography. Some companies request photography for their convention while in the Hilton Head Island area, others may just need a portrait of a client.
Of most recent, portraits for client testimonials have been on the rise like this one I did last year for SYNOVUS.
Testimonials from clients are powerful tools, even more powerful when you can put a face to the name. Make your company testimonials eye-catching by hiring a professional photographer to create a Headshot or Environmental portrait of your client and even some cutaways or scene setting images. It has been said that images will increase your click through rate by a significant amount. That Headshot or Environmental portrait will make your prospects feel more secure and confident in your business when its placed next to a testimonial on your website or social media post. In fact, it may even be someone they know and will help validate trust in you and your business. Testimonials with photos will increase your business as well as help your SEO. Wouldn't you want to immediately increase your trust factor with a prospect even prior to meeting them?
Now to do this right...I will stress that a well lit professional portrait is always better than asking your client to take a selfie and submit to you. It also makes your business look professional when you invest in professional photography for your prospective clients as well as your current clients.
When hiring a professional portrait or freelance photographer from afar, be sure to ask them if they own professional lighting as well as backup gear. Also ask if they carry liability insurance. There is a wide variety of Hilton Head Photographers and some more than others may fit the job you have in mind. Always check their portfolio and years in the business as well as if their work blends with your concept.
Investing in a professional Hilton Head Photographer for your testimonial portraits is an investment in your business, one that will lead new clients to use your services.